The course will guide learners through the essential concepts, strategies, and tactics required to succeed in the rapidly changing digital landscape, covering SEO, social media, content marketing, email campaigns, and more.

Module 1: Introduction to Digital Marketing

• Lesson 1.1: What is Digital Marketing?

  • Overview of digital marketing and its importance in today’s business world
  • Traditional marketing vs digital marketing
  • Key components of digital marketing: SEO, SEM, Social Media, Content, Email, and Analytics

• Lesson 1.2: Digital Marketing Channels

  • Overview of various digital marketing channels: Organic Search, Paid Search, Social Media, Email, and Affiliate Marketing
  • Understanding the digital sales funnel
  • Role of digital marketing in brand building and lead generation

• Lesson 1.3: Setting Digital Marketing Goals and KPIs

  • Understanding SMART goals for digital marketing
  • Defining key performance indicators (KPIs)
  • Tools for tracking and measuring success (Google Analytics, social media insights)

Module 2: Search Engine Optimization (SEO)

• Lesson 2.1: Introduction to SEO

  • What is SEO and how does it work?
  • On-page vs off-page SEO
  • The importance of SEO in driving organic traffic

• Lesson 2.2: Keyword Research and Analysis

  • How to conduct keyword research (using tools like Google Keyword Planner, Ahrefs, SEMrush)
  • Long-tail keywords vs short-tail keywords
  • Understanding keyword intent

• Lesson 2.3: On-Page SEO

  • Optimizing title tags, meta descriptions, headers, and images
  • URL structure and internal linking
  • Mobile-friendly websites and their role in SEO

• Lesson 2.4: Off-Page SEO and Link Building

  • Importance of backlinks in SEO ranking
  • Link building strategies: Guest posts, directories, social bookmarking
  • Avoiding black-hat SEO techniques

• Lesson 2.5: Local SEO

  • Importance of local SEO for businesses
  • Optimizing Google My Business (GMB) profile
  • Local citations and review management

• Lesson 2.6: Technical SEO

  • Website audit: Checking site speed, mobile usability, and crawl errors
  • Structured data (schema markup) and its importance
  • XML sitemaps and robots.txt files

Module 3: Search Engine Marketing (SEM) & Google Ads

• Lesson 3.1: Introduction to SEM

  • Difference between SEO and SEM
  • The importance of paid search in digital marketing
  • Types of search ads: Text, shopping, display, video ads

• Lesson 3.2: Setting Up Google Ads Campaigns

  • Google Ads interface and campaign types
  • Setting up search campaigns, display campaigns, and shopping campaigns
  • Writing effective ad copy and selecting keywords

• Lesson 3.3: Google Ads Budgeting and Bidding Strategies

  • Understanding Cost Per Click (CPC) and Cost Per Acquisition (CPA)
  • Setting up bidding strategies: Manual, automated, enhanced CPC
  • Budget allocation and campaign optimization

• Lesson 3.4: Measuring SEM Performance

  • Key metrics: Click-Through Rate (CTR), Quality Score, Ad Rank
  • Using Google Analytics to track conversions and ROI
  • A/B testing for ad creatives and landing pages

Module 4: Social Media Marketing (SMM)

• Lesson 4.1: Introduction to Social Media Marketing

  • Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, etc.)
  • Understanding social media algorithms and their impact on content visibility
  • The role of social media in brand awareness, engagement, and customer loyalty

• Lesson 4.2: Social Media Strategy and Planning

  • Defining goals for social media marketing (Brand awareness, lead generation, community building)
  • Creating an effective content calendar
  • Best practices for posting frequency and timing

• Lesson 4.3: Social Media Advertising

  • Introduction to paid social media ads (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)
  • Setting up ad campaigns: Audience targeting, ad design, and budget management
  • Analyzing social media ad performance and ROI

• Lesson 4.4: Community Management and Engagement

  • Building a community around your brand
  • Best practices for engaging with followers and responding to comments
  • Handling negative feedback and managing social crises

Module 5: Content Marketing

• Lesson 5.1: Introduction to Content Marketing

  • What is content marketing and why is it important?
  • Types of content: Blog posts, videos, infographics, podcasts, case studies
  • Aligning content with the buyer’s journey

• Lesson 5.2: Content Creation and Optimization

  • How to create engaging and high-quality content
  • Content optimization for SEO
  • Writing effective headlines, CTAs, and engaging posts

• Lesson 5.3: Content Distribution and Promotion

  • Channels for distributing content: Social media, email, guest posting, partnerships
  • Paid vs organic content promotion
  • Using content syndication platforms (Medium, LinkedIn Pulse)

• Lesson 5.4: Content Analytics and Performance Measurement

  • Tracking content performance using analytics tools
  • Metrics to measure: Page views, engagement rate, conversions, bounce rate
  • A/B testing for content optimization

Module 6: Email Marketing

• Lesson 6.1: Introduction to Email Marketing

  • Why email marketing is still effective
  • Types of email campaigns: Newsletters, promotional, transactional, behavioral
  • Email marketing platforms: Mailchimp, Constant Contact, ConvertKit, etc.

• Lesson 6.2: Building an Email List

  • Strategies for growing a quality email list (opt-in forms, lead magnets, social media)
  • Importance of segmentation and personalization
  • Email list hygiene: Removing inactive subscribers

• Lesson 6.3: Crafting Effective Email Campaigns

  • Writing compelling subject lines and email copy
  • Designing mobile-friendly email templates
  • Using call-to-actions (CTAs) to drive conversions

• Lesson 6.4: Measuring and Optimizing Email Campaigns

  • Key email marketing metrics: Open rates, click-through rates, conversion rates
  • A/B testing email subject lines and content
  • Optimizing email campaigns based on performance data

Module 7: Influencer Marketing and Affiliate Marketing

• Lesson 7.1: Introduction to Influencer Marketing

  • What is influencer marketing and how does it work?
  • Identifying and working with the right influencers
  • Measuring ROI from influencer collaborations

• Lesson 7.2: Introduction to Affiliate Marketing

  • What is affiliate marketing and how does it benefit businesses?
  • Setting up an affiliate program
  • Monitoring affiliate performance and commissions

Module 8: Online Reputation Management (ORM)

• Lesson 8.1: What is ORM?

  • Understanding the importance of managing your online reputation
  • Strategies for monitoring and improving brand sentiment
  • Tools for tracking brand mentions and reviews

• Lesson 8.2: Crisis Management

  • Handling negative feedback and online criticism
  • Best practices for responding to customer complaints
  • Preventing and mitigating online reputation crises

Module 9: Web Analytics and Data-Driven Marketing

• Lesson 9.1: Introduction to Web Analytics

  • Understanding Google Analytics and other analytics platforms
  • Tracking website traffic, user behavior, and conversions
  • Setting up goals and funnels in Google Analytics

• Lesson 9.2: Data-Driven Marketing

  • Leveraging data for decision-making in digital marketing
  • Analyzing marketing campaigns’ effectiveness
  • Using segmentation and targeting for better personalization

Module 10: Digital Marketing Strategy and Best Practices

• Lesson 10.1: Creating a Digital Marketing Strategy

  • Setting digital marketing goals and objectives
  • Identifying target audiences and buyer personas
  • Creating an integrated marketing plan across channels

• Lesson 10.2: Implementing and Executing the Strategy

  • Tactical execution of marketing campaigns across channels
  • Budgeting for digital marketing campaigns
  • Managing cross-functional teams and resources

• Lesson 10.3: Measuring and Optimizing Campaigns

  • Monitoring KPIs and adjusting strategies in real-time
  • Using analytics to refine and optimize campaigns
  • Reporting and communicating results to stakeholders

Module 11: Final Project and Case Studies

• Lesson 11.1: Project Design and Planning

  • Understanding project requirements and setting objectives
  • Building a digital marketing plan for a business

• Lesson 11.2: Executing the Digital Marketing Plan

  • Implementing strategies and tracking performance
  • Analyzing the results and providing recommendations

• Lesson 11.3: Case Studies and Best Practices

  • Review of successful digital marketing campaigns
  • Learning from industry leaders and their strategies